How to Take Your Email Marketing to the Next Level

The majority of people don't make a purchase after the first interaction with your brand. The process of nurturing leads is vital to the digital world because purchasing cycles differ across different industries, products and services. Email marketing remains one of the most effective and efficient methods of lead nurturing. To have an efficient email marketing program it is important that your company utilizes the power of automation to its fullest. Understanding and implementing email best methods can dramatically improve the effectiveness of your email marketing strategy, and provide a clear ROI for your business. Whether it's Constant Contact, Hubspot, Pardot or a different email marketing platform that allows you to segment and nurture leads through email workflows can be a major factor to build relationships and move leads through the funnel. It is essential to keep your clients in mind and get your leads to recall you by regularly contacting them. Segmenting your emails lists can allow you to send personalized messages that are specific to the personas you target. Marketing experts have reported an increase in revenues of 760% from segmented campaign. Segmentation allows you to collect data from individuals that would be interested in your service or products. How 5 How 3

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